The only vocabulary we have access to when discussing the passing of one’s bowels. Are the same highly offensive, immature, and dirty words that are only ok to use if they’re the butt of the joke…
Butt, maybe we can get those potent words out of the naughty corner by redefining shit talk.
We created a lexicon of crap, that is so accessible that even those who hate dirty talk will be talking about the state of sanitation.
We printed our redefined vocabulary onto the highest quality paper we could find. And spread them cheekily around public bathrooms. Turning potty mouth vocabulary into conversations that caused a stink
Or even order a roll for the house to get those dinner party conversations rolling.