The majority of us are changing our beer order in order to signal our uniqueness to our peers. Except we're not quite ready to admit it because "we always choose this, what are you on about".
So we're using our pride for showing off our unique music tastes to introduce Cooper's latest seasonal ale.
CASE STUDY
But how does this limited edition can serve a smile for our beer-loving unique signalers?
Crack a Coopers and tune in to a 5 part podcast series built from your unique stories.
Pre Roll Video
TikTok Activation
Reel/story hook social video
Pip Dolman | SOLO CREATIVE MISSION
2021