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BRIEF ONE - POSTER

 

Deliverable: A simple poster

Product: Windex

Target audience: Anyone who wants their windows crystal clear

Proposition: For the cleanest glass

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BRIEF TWO - PRINT

 

Deliverable: Magazine print Campaign

Product: Carsales.com

Target audience: Anyone looking for a used car at a good price

Proposition: There’s a used car for every driver

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BRIEF THREE - TVC

 

Deliverable: 30" TVC

Product: IKEA

Target audience: Sustainably minded people who don’t want their old furniture to go into landfill

Proposition: Give your old furniture a second life

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BRIEF FOUR - RADIO

 

Deliverable: 30" Radio

Product: Heaps Normal, Non-alcoholic beer

Target audience: People who feel like a beer but don’t feel like getting drunk

Proposition: Beer without the consequences

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BRIEF FIVE - SOCIAL

 

Deliverable: Social idea that works on Facebook and/or Instagram
Product: Nicorette Gum
Target audience: Smokers who are ready to quit but need support
Proposition: Nicorette helps break your habit

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BRIEF SIX - PR

 

Deliverable: A PR idea
Product: Tourism New Zealand, A winter holiday in NZ
Target audience: Australians who want to experience a different kind of winter holiday
Proposition: Winter is different in New Zealand

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BRIEF SEVEN - DIGITAL

 

Deliverable: A digital idea that encourages people to build their website on Squarespace
Product: Squarespace, Professional Website Builder
Target Audience: Anyone with an idea that needs an audience online
Proposition: Don’t just dream it, build a website

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BRIEF EIGHT - DIRECT

Deliverable: A direct idea
Product: Pet Insurance 
Target Audience: Those who cherish their cats and dogs like family
Proposition: Pets are part of the family too

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BRIEF NINE - INTEGRATED

Deliverable: 3 components executed across at least 3 platforms
Product: Day Pass to Taronga Zoo
Target Audience: People who love animals, and want to support wildlife conservation
Proposition: Every ticket to Taronga Zoo helps animals in the wild

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BRIEF TEN - COMMERCIAL CREATIVITY

Deliverable: come up with an idea for a product, business or entrepreneurial idea. 
The Brief: An audience (over 65s) and an insight about the financial pressures brought on by the increasing cost of living.

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